Spoon thinks words are terribly important to precise communication. Over the past decades we have seen the use of euphemisms and synonyms grow, expand, multiply and increase in all areas of life.

The latest list concerns a subject close to many of our hearts (plural, naturally) namely merchandise.
Collectable means expensive
Limited edition means expensive
Four different covers... means expensive
Autographed means expensive
Heirloom quality means expensive
Extended version means expensive
Anniversary edition means expensive
With special free gift means expensive
Builds into a beautiful collection means expensive
Deluxe packaging means expensive
Boxed set means expensive
A must for all true fans means expensive
Includes exclusive postcards means expensive
     
Spoon has termed this use of many different phrases to mean single simple things "Carny" after the secret language of the professional wrestling world. Viz
Job means to lose a wrestling match
Put over means to lose a wrestling match
Stare at the lights means to lose a wrestling match
Do the right thing for business means to lose a wrestling match
Lay down for means to lose a wrestling match
Do the jay-oh-bee means to lose a wrestling match
Drop the match to means to lose a wrestling match
     
Such behaviour takes place in the real world too (whatever that is) and Spoon will be unveiling some prime examples over the next few.
Efficiency means Sackings
Increase productivity means Sackings
Streamlining means Sackings
Out sourcing means Sackings
Improving competitiveness means Sackings
Resource reallocation means Sackings
Centralising means Sackings
Core business focusing means Sackings
Streamlining the board of directors means No sackings