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Oh You Didn't Know?
The reason I’m writing this now is that the
lone long-term storyline being played out in NWA TNA right now is that
between "The Outlaw" and "BG James". I put their names in inverted
commas because I doubt I’ll be using them again. Both men are far more
famous under their WWF/E names of Billy Gunn and Road Dogg. The TNA
storyline is that BG is a member of 3 Live Kru – a faction also
containing Konnan and Ron Killings – while Billy is a lone wolf intent
on stirring up trouble. TNA are pushing the question of where BG’s
loyalties really lie – with the Kru or with his former tag team partner.
At their most recent pay per view the fans were chanting "New Age
Outlaws" whenever the two were in the same segment and it seems as if
the fans want the reunion even if it would, for legal reasons, be shorn
of so much that made it great. The timing is sucky – with TNA desperate
to do a Hardy Boyz reunion as early as their next PPV it would be stupid
to dilute the reunion idea by putting together two semi-legendary teams
in the same month. The alternative is to keep the storyline going and
either (a) think of an ending or (b) drop it when everyone gets bored.
But why would anyone want to reunite the Outlaws?
Everyone who is no one in WWE has been
put in a random tag team at one time or another. The current
team-de-no-purpose is Simon Dean and Maven – two guys going nowhere who
are put together for no reason and who achieve nothing in the end. It is
just something that happens in wrestling. Occasionally it works – such
as the Dream Team of Brutus Beefcake and Greg Valentine who were polar
opposites but who complimented each other well – but generally it does
not. In mid-1997 Billy Gunn was still smarting from the Rockabilly
fiasco (the first of almost a hundred attempts to give him a singles
push) while Jesse Jammes was an absolute bottom of the card nice guy
loser. Someone high up decided to put them together, which wasn’t a
surprise. Someone else decided to push them, which was a surprise.
At
first they had no name and no entrance music. They were, to an extent,
edgy with Road Dogg (as he was now calling himself) dubbing Billy "Bad
Ass" in the days when ass was considered a bad word. In place of music
was the simple device of the ever talkative Road Dogg bad mouthing their
opponents and putting himself and his partner over. It was a fanatically
successful idea and immediately marked them out as something different.
It was 1997 and catchphrases were in so Dogg quickly added his "Oh you
didn’t know? Your ass better caaaaaaaaaaaaaaaaaaaaaaaaaaal somebody"
spiel to the mix. They wore South Park shirts, they generally annoyed
people and they were a breath of fresh air in a promotion which thought
the Truth Commission were cutting edge and the Godwins were a decent tag
team.
Then came their first big break. Just a
few weeks after their debut they encountered the Road Warriors – then
the most popular tag team in the world, an honour they’d held for most
of the past decade and a half. They Outlaws made fun of them, stole
their shoulder pads and generally caused trouble. They even beat them
for the tag team titles back when the Warriors doing a job for anyone
was a sit-up-and-take-note moment. Someone was clearly high on the Dogg
and Mr Ass. What no was expecting was that the fans would side with the
Outlaws in the feud. It didn’t take long for people to realise that the
Warriors were old hat. They’d been doing the same thing since they
arrived in the early 80s and, while it was once great, it was boring.
Instead of the audience wanting to see the LOD get their belts back they
wanted to see the Outlaws. The Road Warriors – the once mighty Legion of
Doom – were seen as cry babies for the way they talked about their belts
being stolen.
February
1998 was their next big break. You’ll have noticed how damn fast their
rise to the top had been. The first trace of them on pay-per-view was
the November 1997 Survivor Series in an eight man tag. In December 1997
and January 1998 they faced LOD in tag team title matches and in
February 1998 they were in an eight-man main event match. They teamed
with the original DX of Shawn Michaels (who missed the show through
injury but WWF kept it a secret until the show began) and Hunter Hearst
Helmsley. It was a natural alliance – both DX and the Outlaws had the
same "attitude" and it is surprising in hindsight that Shawn Michaels
allowed the Outlaws to tread on his edgy turf in such a manner. It
doesn’t matter that the show bombed and that the Outlaws lost – what
matters is they had become players in three months and it wasn’t about
to end there.
They were in the number three match at
Wrestlemania. Undertaker vs Kane and Michaels vs Austin were the only
matches to have more hype that the Outlaws vs the hardcore legends, Mick
Foley and Terry Funk. More important even than Wrestlemania was the
night after Wrestlemania. With Shawn Michaels dropping the belt and
leaving to get back surgery it fell to Hunter to lead DX. Replacing
Shawn Michaels was something no one in 1998 could’ve done so they played
safe and replaced him with three men – the returning X Pac and the
Outlaws. It was a natural mix and lead to the hugely successful babyface
Degeneration X.
It
was also the beginning of the end for the Outlaws. While Shawn Michaels
had given Hunter every chance to shine as his partner in crime, Hunter
didn’t do the same for his followers. He dominated every interview and
segment (which comes as a shock given his usually sharing nature) and
only let his friends reel off their catchphrases at the end of the
segment. It was blatantly obvious that one man (and one woman) would be
allowed to become a top line star in that group and the rest would be
allowed to come with him for the ride. If you watch old DX footage it is
Hunter who does everything. Shawn Michaels may not have felt threatened
by the emerging Outlaws but Hunter did. He kept them in his shadow,
eventually making them his lackeys during his first big main event heel
run. After that it was down hill all the way. Their decline was a lot
slower than their rise to the top but probably a lot better paid. There
was a half hearted attempt to split them up and have them feud but it
was no more successful than so many other partner vs partner matches
that the fans don’t want to see. Morton vs Gibson, Hardy vs Hardy and
Dogg vs Gunn – a long friendship doesn’t always equal a long feud.
The match is unlikely to do any business
now – TNA has too little exposure for a programme routed in the last
century to mean anything. TNA makes what little money they make by word
of mouth and no one is singing the praises of an Outlaw vs James match.
Nor are people clambering for a reunion. Like the 2002 return of the nWo
it would be a middle aged attempt at youthful rebellion. TNA should drop
the angle because all it serves to do is remind fans of a better time
and a better place.
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