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None
of these have been amended in any way other than to hide confidential
information. They are screen grabs from Acrobat which have been resized
and saved as JPGs. Every one of these letters was sent out to a customer.
We'll start with a sentence which suggests
that the writer thinks our files are comparable to the famous wardrobe and
that they allow passage to other worlds.

Next I present an example
of the afflicted. It would be cruel to mock him.

More random capitalisation
- this time an entire word.

I wonder what Fowler says
about using the same word three times in one sentence? Probably nothing as
he's been dead for over seventy years.

Repeating a word in a
clumsy sentence is one thing but this next example takes it to a whole new
level. It's as if the line was written to include backing singers.

Here we have another
example of a sentence which says one thing and means another. Does the
author really want to see the customer in person?

Occasionally they sound
very professional. Take this next letter - the first paragraph is packed
with technical detail and the overall tone is that one of knowledge and
wisdom. It's just a shame that the third paragraph sounds like a euphemism
for a much-needed ejaculation.

Our penultimate example is
a combination of repeated words and random capitalisation.

And finally, a letter which
tells someone something they surely already know and then patronises the
hell out of them for no reason. Imagine you are the person getting this
letter. You wouldn't like it would you?

And that, my friends, is that.
For now.
I have faith that standards
will never rise and that one day I will return... |